Analysis
Original commentary on the business of medicine.
Where the news section curates the full care continuum, this is the editorial voice behind it: original analysis on healthcare strategy, brand, and leadership, written by a physician-executive for leaders who make real decisions.
Post-Acute Care Has a Diabetes Problem. The Answer Might Be Ice Cream.
The clinical nutrition industry has built formulas, shakes, and tubes for every condition. It has not solved the one thing diabetic patients in inpatient rehab keep asking for.
The CMS Home Health Moratorium Is Not About New Entrants. It Is About You.
CMS's six-month home health and hospice enrollment moratorium is being read as a growth story. The real signal is an accelerated fraud-enforcement campaign aimed at providers already enrolled in Medicare.
Why an Academic Hospital Put Its Name on a Formula 1 Car
UChicago Medicine made the smartest marketing move in American medicine, and almost everyone read it as the dumbest. Here is what the logo is actually buying, and why a Chicago Grand Prix would prove the bet.